Events

2007 RightNow Summit - Special Interest/Executive Track Presentations

These executive presentations investigate ways you can make sure that the quality of customer experiences your organization delivers isn't left to the mercy of market forces or competition. This track also includes sessions on our newly launched customer community, why a community can be a key strategy to customer loyalty, and how it can be done.

And... back by popular demand, Chief Morale Officer, Kirk Weisler will be leading two sessions in this track!

RightNow Salesnet Customer Community Update
[File Size: 0.54MB Estimated Download Time: 1.4min (56k), 0.3min (dsl)]
This session provides an opportunity for all RightNow Salesnet customers to learn the plans for RightNow Salesnet, as well as the differences between RightNow Salesnet and RightNow Sales. Learn how to migrate to RightNow CRM and understand the additional value RightNow CRM can provide the SalesNet user. We will also share high level product roadmap information.

Creating a Dynamic Contact Center
Steve Rutledge, VP Product Marketing, Genesys
[File Size: 2MB Estimated Download Time: 5min (56k), 1min (dsl)]
Contact centers began their existence as basic service organizations focused on controlling costs. Over time, "customer service" became the new imperative for the contact center. Today, businesses realize that the contact center is in a unique position to serve as the gateway to customer interactions, and, as a result, companies expect their contact centers to generate revenue. This new expectation is straining the existing model of contact center operations. In this session, learn how companies obtain these three objectives-while managing fluctuating contact center variables - through the Dynamic Contact Center. Be part of the discussion about how companies can incorporate Dynamic Contact Center capabilities into their existing operations to start realizing the benefits today.

Customer Community: Creating Value in Online Communities
[File Size: 0.08MB Estimated Download Time: 0.2min (56k), 0min (dsl)]
People join communities to share their similarities: To meet others like themselves; to be part of something bigger. Customers who contribute product reviews or post messages visit community websites nine times more often than sites without communities, remain twice as loyal, and buy almost twice as often. Even customers who read but don't contribute to community interaction are more frequent visitors and buyers. Join us for this breakout topic to discuss why customer communities are gaining traction as a top strategy for companies.

How to Encourage Customer Interaction and Collaboration through Customer Communities
[File Size: 0.84MB Estimated Download Time: 2.1min (56k), 0.4min (dsl)]
Organizations that create customer communities tend to create communities of evangelists. For companies, customer communities: build loyalty; provide valuable feedback; contribute to increased sales; and reduce support costs. During this breakout session we'll discuss the how-to's around launching a community, including a look into the RightNow/Lithium integration and at several real-world community examples.

On-Premise Deployments
[File Size: 0.08MB Estimated Download Time: 0.2min (56k), 0min (dsl)]