The Impact Of Social On The Customer Experience

The Social Experience

And consumers like it. They expect you to be listening in and monitoring their conversations, and they also expect you to respond. They are testing you. “Dear Telco X, if you can solve my problem today … I will kiss you on the mouth” was a tweet witnessed by RightNow CEO and founder, Greg Gianforte, and one of his favorite examples. Consumers speak directly to organizations in front of an audience of millions every day. You can make this work to your advantage, or you can ignore it … but the latter isn’t going to work for much longer.

RightNow clients are successfully integrating social media into their customer experience strategies. RightNow Social Experience empowers you to leverage the content and activity of your most passionate customers, so you can make the most of their collective wisdom and enthusiasm for your brand.