Nikon Improves Brand Loyalty Through Improved Customer Experiences

Nikon’s Opportunity

When the digital camera market skyrocketed, Nikon's rapidly growing sales were taxing their resources. They wanted to deliver the kind of experience consumers had come to expect from their brand. So they turned to RightNow. We started by focusing on customer service and brand loyalty—empowering customers and building call center services with visibility across all contact points. General manager of Nikon’s Technical Office, David Dentry, says, “When you deliver a great customer experience, they come back and buy from you again. They also say great things about you to their friends, and that’s the best advertising there is.”

A Brand Loyalty Experience

Nikon built a great brand and even better brand loyalty. A consumer-centric solution like RightNow is a powerful tool for protecting and growing that brand. We’ve helped dozens of global corporations take care of their customers, minimize costs, and grow their business in the process.

Differentiation And Loyalty

RightNow CX can deliver a customer experience that further differentiates your company from your competitors. In an age when loyalty is hard to win, we help you reward your customers for their continued brand loyalty.

RightNow lets you start by focusing on one part of your business, such as web self-service, email management, customer feedback, or the contact center. You can then grow your CX solution until you reach the ideal mix for your company’s specific needs.