Are You Integrating Mobile Into Your CRM Strategy?

Key Areas In Your Mobile CRM Strategy

According to Gartner, a great experience should include both emotional and functional elements. The emotional side includes elements such as engaging the customer in the first few seconds, and the functional side includes optimizing the experience to ensure a consistent experience across all channels, including mobile, web and your contact center.

Now the mobile experience can become an extension of the customer experience, not an overlooked channel. RightNow Mobile solution enables organizations to extend superior customer service to the mobile channel, while seamlessly integrating it with their web, contact center, and social CRM strategy.

Enterprises should be in planning and execution stages now to implement mobile customer care applications that are aligned with their overarching multi-channel customer experience strategy.” -Daniel Hong, lead analyst of customer interaction, Ovum

RightNow Mobile Advantages:

• Mobile self-service, enabling customers to search for help, view, and rate answers and related questions
• A web chat interface built specifically for mobile devices
• Mobile optimized Guided Assistance using question branches to guide consumers
• Mobile email

Watch The RightNow Mobile Demo to learn how to integrate mobile into your CRM strategy.