RightNow Sales
Lead Management Module
Your company invests significant dollars into marketing programs designed to identify and warm prospects. That’s great, but it’s only part of the equation. A lead is only as good as its follow-up. A powerful module of RightNow Sales™ and RightNow Marketing™, sales lead management software helps you make the most of every lead.
Lead Management Module
Works with these RightNow applications:
- RightNow Sales
- RightNow Marketing
What is the Lead Management Module?
Marketing is one of your company’s most critical investments. RightNow sales lead management software helps you maximize ROI from your marketing programs by making sure you are able to organize, understand, and act upon the resulting leads. Your marketing teams needs to understand which campaigns generate the best leads, which ones track to closed sales and which ones tie to the greatest revenue. Sales reps need to know who they’re calling on and have an easy way to track leads through opportunity management and the sales cycle.
Working with the RightNow Sales and RightNow Marketing applications, lead management uses workflow to route leads to the appropriate sales rep. The sales rep can see all interaction history that the prospect previously has had with the company, resulting in personalized, on-target communication. Which is important, because often a sales rep has only one chance to open the door or find themselves closed out. With easy-to-use workflow rules, sales reps can track and route leads, organize information according to territory, size of company or other attributes, as well as redefine and prioritize leads as the sales cycle progresses.
Lead analytics provide valuable insight into the relationship between marketing efforts and the bottom line. With RightNow lead management, your marketing team can track leads by campaign and follow them through the sales cycle to answer vital questions about conversion rate and revenue. You may have a high closure rate from certain campaigns but find that the contract amounts are low. Or you may put a lot of money into a campaign that generates few leads but the one that closed really made the quarter. You will know the difference with lead management.
Greg Gianforte