Sales Force Automation White Paper Library

The Impact of CRM and Sales Process:
Monetizing the Value of Sales Effectiveness
CSO Insights

This paper compares the effectiveness of sales organizations who have implemented a formalized sales process that can be actively tracked and analyzed using CRM applications against those who have not. Includes reasons why these performance improvements are occurring and highlights the impact they can have on a company's sales performance.

Ensuring a Successful Sales Organization:
Aligning Sales Methodology and Technology
John Holland, Cofounder and Coauthor, CustomerCentric Selling®

Discover how to reap the full benefit of your SFA system by integrating a sales process. This paper provides guidelines for choosing SFA systems, describes how a sales process can improve input, and suggests implementation approaches to accelerate the acceptance and benefits of SFA.