Marketing Automation White Paper Library

RightNow is pleased to offer the following white papers for your educational and research needs.

Busting Out of the Inbox
Peppers & Rogers Group

Detailing five new 1to1 rules of email marketing, the following white paper covers the trends, strategies and tactics marketers need to know to achieve higher relevancy and increase the likelihood that their emails get delivered, opened and acted upon.

E-mail Marketing as a Relationship Strategy:
The Four Steps to High Impact E-mail Marketing
Peppers & Rogers Group

E-mail Marketing as a Relationship Strategy is a guide for combining leading customer relationship strategies with the best practices within e-mail marketing. It begins with a look at the modern e-mail marketing landscape and an examination of its sharpest challenges. This is followed by "Four Steps to High Impact E-mail Marketing," designed to help decision makers surpass the challenges and achieve success. Throughout the report are examples of best-in-class e-mail marketing approaches, including a case study from Skechers USA, Inc.

Top Ten Success Secrets of Email Marketing
Larry Chase, Web Digest for Marketers

As a savvy 21st century marketer, you're looking to use the Internet more effectively to reach your prospects, customers and clients. Email is a fast, inexpensive and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers and other traditional marketing channels. This paper is a compilation of best practices of email marketing from some of the most successful industry practitioners. You'll also get a clear picture of trends and patterns to aid you in mapping your email marketing strategy.

Vital Marketing:
Ten Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency

This paper provides an overview of how to efficiently and effectively deploy vital marketing tactics such as building customer profiles, optimizing landing pages, segmenting lists, testing, personalizing and coordinating campaigns across your organization, allowing your organization to focus on driving results versus deploying and optimizing an IT-centric marketing solution. Additionally, this paper provides insight into the benefits of employing vital marketing tactics, compared with marketers that do not utilize these basic building blocks.