Marketing Brochure

Prospects and customers respond to relevant communications- they ignore the rest.
That's why you need RightNow

RightNow Marketing

Every day people are bombarded with all kinds of marketing messages, requiring you to be more effective and precise than ever in delivering your message to customers and prospects. If you don't get the right message out to the right people at the right time, you'll miss a revenue opportunity. If you send out too many irrelevant messages, you may turn off potential buyers. So you need a marketing automation solution that lets you craft a high-impact, well-targeted message, whether it's direct mail or anemail marketing campaign, a software solution that delivers measurable results with the least possible effort is imperative.

RightNow fulfills this critical requirement with the industry's most streamlined on-demand marketing automation solution. With RightNow, you'll be able to:

• Design and test B2C email marketing messages with drag-and-drop ease
• Segment and personalize messages based on any customer attribute or set of attributes to generate demand
• Distribute even the largest email marketing campaigns on time and without any strain on your IT infrastructure
• Analyze results to drive continuous improvement in email open and response rates
• Generate leads and track them through the sales process to ensure conversion and accurately measure returns on every marketing dollar
• Minimize dependency on IT staff and/or outside contractors
• Execute highly-effective, automated email marketing campaigns

The seamless integration of RightNow's marketing automation solution, with its sales and customer service functionality, provides many additional benefits. Customers and prospects feel appropriately helped and understood because direct email marketing communications are relevant, timely and personalized throughout the lifecycle of your campaigns.

Marketing Automation Solutions- Essential Capabilities:

Multi-stage, multi-channel enterprise marketing campaign management
RightNow's unique Customer Experience Designer™ lets you design your multi-stage, multi-channel campaigns from the customer's point-of-view-so you can precisely and flexibly define what you want customers to see and do as they move through each step of your campaigns.

Lead-generating email marketing campaign software
Create targeted, personalized email marketing campaigns to boost lead generation,increase conversion rates and improve the relevancy and accuracy of your marketing communications.

Multi-dimensional segmentation and de-duplication
Make the most of your customer databases and prospect lists by segmenting them according to whichever attributes are appropriate-including demographics, purchase histories, time since last mailing and more.

Streamlined personalization and message optimization
Maximize the relevancy and impact of your direct mailings by creating variable fields to effortlessly personalize them and/or include specific information for specific sub-groups. Optimize your results by testing multiple versions of your message on small representative sample audiences before you execute your full distribution with flexible test-cell functionality.

Event-triggered messages
RightNow's open architecture lets you trigger personalized messages based on any type of customer action-rom a website request to a brick-and-mortar retail purchase.

Comprehensive, granular response and lead routing
With RightNow, you can closely track every aspect of email marketing campaign performance-from delivery and open rates to click-through and conversions. You can also automate lead routing to salespeople based on geography, product or other attributes.

Customizable analytics and dashboards
RightNow enables you to provide your staff, managers and executives with the most appropriate level of insight into your enterprise marketing activities. Find out exactly what's working and exactly what isn't.

Effective list management and deliverability
RightNow provides appropriate opt-in/opt-out controls, manages deletion of obsolete addresses, and rigorously maintains compliance with relevant industry standards-so you can maintain control of your leads even as you continue to increase your level of marketing activity.

Fully-integrated feedback management
Capture feedback across all channels and quickly act on it to turn customers into advocates. Seamlessly integrate feedback into the complete customer experience lifecycle.

"RightNow is an awesome tool for delivering the right message to the right customers at the right time. It has quickly become our strategic platform for driving traffic to all of our channels, fostering customer loyalty over time and heightening our visibility into customer preferences and behaviors." -Rightstart

Benefits

• Fast, easy marketing campaign design and execution
• Flexible, granular list and segmentation management
• Complete personalization and message optimization
• Minimal dependence on IT resources
• Full visibility into campaign performance and ROI