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White Paper: Overview
Higher education is a tough business. The competition for prospective students is fierce. Even after you’ve successfully recruited your students, you have to work to keep them.
One of the most important things you have to do to successfully recruit and retain students is get them information. Prospective students and their parents want information on admissions, financial aid, curriculum, athletics, and other issues affecting their decision. Current students need to know about course registration, financial aid, housing, parking, and other aspects of campus life. Schools that can’t quickly provide this vital information miss recruitment opportunities and achieve less-than-optimal retention rates.
Fortunately, many institutions of higher learning have already demonstrated that these challenges can be overcome by the right combination of best practices and new technology.
This document explains how these principles work and provides specific examples of how they’ve been successfully applied at a wide variety of colleges and universities. These institutions have achieved significant results by adapting customer service tools and techniques that have already proven themselves in the commercial sector. Their experiences prove that any school can improve its ability to answer questions within existing budget and staffing constraints.
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