Author
Bruce Temkin, Principal Analyst with Forrester Research, and customer experience blogger
Summary
Customers are more willing to return to companies who provide an exceptional customer experience than those who do not.
These days, it seems the phrase “customer experience” is on the lips of every marketer and business consultant. And really, it’s not a moment too soon. All too often, we’ve seen executives pay lip service to the customer while gearing their business to short-term payoffs. But in this age of customers empowered with global shopping carts, that won’t cut it. That's where the six laws of customer experience can help enhance your company’s relationship with its customers.
No matter how much money you spend on advertising, you can’t convince customers that you provide better customer experiences than you do. Experienced-based differentiation is affecting your business. Attend this webcast featuring Bruce Temkin, Principal Analyst with Forrester Research and learn how, with a robust and effective customer experience management, you can benefit from this new customer dynamic.
Duration
60 minutesHere Is How To View The Webcast:
View the webcast here. On the "Enter Meeting" page that appears, supply this information:Your Name: First Last
Meeting ID: BT081016
Meeting Key: Not Required (Leave blank)
Click the ENTER button at the bottom of the page.
Also, download the webcast slides.
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