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CRM and Student Services: Meet Rising Student Expectations and Improve Retention
Authors
RightNow, Amanda Kastern, Ross University
Summary
Your students expect easy access to information. Whether it’s financial aid, registration, housing, or advising, they want to be able to access the information through any channel they choose, whether it’s through email, phone, or web self-service. They also expect the information to be personally tailored to them.
A CRM system could be the perfect solution. It can be used to assist students in the enrollment process, help students and their advisors find the right plan for them, and let them keep in touch as alumni. More importantly, it can help students stand out as individuals and know that their words are being heard.
Join RightNow and Amanda Kastern, University Registrar at Ross University on how Ross is using web based customer relationship management, integrated with their student information system, to reduce phone calls and emails and improve student services.
Duration
60 minutes
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