Authors
Ben Madgett, Datamonitor
Meghan O'Connor, The State of Indiana Office of Technology
Summary
Government agencies have had a rough time managing operations recently. Agencies have to juggle a diverse range of constituents and clients, and are often having to do more with less. They also have to manage the best customer experience they can, regardless of cuts made.These forcesare driving agencies to embrace new management strategies. In particular, they’re looking for better, more efficient ways to interact with individual citizens, businesses, and other agencies at all levels.
Lately, though, some government agencies have started adopting CRM in order to create better relationships with their constituents. They have been able to use direct email marketing solutions in order to personalize delivery of messages about relevant services or events.
When it comes to streamlining business processes and enhancing analytical capabilities, agencies can achieve a host of benefits by adopting a CRM software system. Examine the way in which government agencies across all levels of government are using CRM software solutions.
Duration
60 minutesHere Is How To View The Webcast:
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