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Decision Matrix: Selecting a CRM Vendor in Higher Education
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Report: Decision Matrix: Selecting a CRM Vendor in Higher Education
Overview
RightNow's CRM solution has made significant inroads into the higher education market and developed a reputation for providing quality products and excellent service to institutions.
RightNow had the highest score amongst all of the profiled vendors in four of the eight user sentiment categories, including product quality, customer support, service capabilities and client engagement. One might suspect that offering, as part of its standard subscription, regular “tune-ups” to ensure that institutions are realizing the full value of their RightNow CRM solution may be contributing to these high scores. Given higher education’s proclivity for purchasing technology based on the recommendations of peer institutions, RightNow's strong reputation amongst institutional end users will likely fuel greater market impact in the future.
With top score in product quality, customer support, and client engagement, Datamonitor recommends that the RightNow on demand CRM solution always be placed on higher education institution’s shortlists for CRM technology selection. RightNow's CRM technology offers institutions the benefits of attractive pricing and rapid deployment without undermining the ability to have a fully branded end-user experience.
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