Please enjoy this complimentary material.
Report: Consumer Electronics Gets CRM RightNow
Overview
RightNow is one SaaS CRM product vendor aggressively going after industry-specific needs and just released its eighth industry edition, and first that is specific to manufacturing. While the consumer electronics version is new, RightNow is not new to the industry. The company boasts an existing customer base that includes Black & Decker, Canon Canada, LG Electronics, Logitech, and Nikon.
RightNow has made a concerted effort to market mostly to larger enterprises, which are more likely to tailor CRM to its unique company and industry needs. And because of the flexible architecture, RightNow can build and deliver industry solutions without creating multiple code bases, or even multiple instances of the application. RightNow, given its heritage in multichannel customer service applications, sells largely to consumer-based industries (which has been extended to include citizens and students with the public sector and higher education editions).
Drawing from insights gleaned from customers, the new edition adds features that help companies present relevant product information to consumers before they make a purchase and extends to provide service, such as product registration, after they’ve bought a product.
Related Information
Scan the items below for the information you want next. You can place any of these items in your Briefcase, or click the link to read it immediately.
-
Webcast On Demand: 2009 Customer Experience Strategies from 2008 Winners
Join Ginger Conlon, Editor-in-Chief of 1to1 Media, and RightNow to learn from four 2008 Gartner & 1to1 Media winners: Nikon, Overstock, eHarmony and Marktplaats.nl and how to translate their best practices into 2009 success.
-
Research & Analysis: Nucleus Research ROI Case Study 2008
Colorado Department of Revenue
-
Research & Analysis: Nucleus Research: Evaluating The On-demand Contact Center
Nucleus has found that pursuing an on-demand contact center is the best strategy to maximize returns from contact center investments.
-
Research & Analysis: RightNow's 4th Annual Customer Experience Impact Report
This survey confirmed, again, that consumers are challenging companies to sit up and take notice; and if they aren’t willing to care for their customers, they will go elsewhere.
-
White Paper: Boomerang Effect: Market Dynamics Are Driving Customers Back to the Manufacturer
The internet and big box retailers have changed the way your products reach the market.
-
White Paper: Sony ROI Review
Examine the ROI in the Sony / RightNow relationship.
Greg Gianforte