Marketing Campaigns That Sell Part 1: Know Your Audience Best Practices

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The Marketing Campaigns That Sell Part 1: Know Your Audience Best Practices video outlines how to selectively create an audience that will respond to your message. In order to target and deliver your message to an audience that truly will be receptive, you must do more than simply send an email to your whole contact list. This video explains the benefits of using “Segments” and “Lists” to selectively target relevant parties, and thereby actually create an audience for your message. For example, by using lists you can use all the contacts that registered for a seminar but select only those who actually attended. Learn powerful tips for making your communication more targeted and therefore more powerful.