Customer Relationship Management Solutions and Services, CRM On Demand from RightNow Technologies

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British Airways Case Study

Solutions for Travel and Hospitality

The travel and hospitality industry is intensely competitive. The arrival of low cost carriers and the fight for market share among agencies means organizations must constantly discover new methods and approaches to conduct business faster, smarter and at a lower cost-all while providing the most superior customer experience.

RightNow delivers solutions that target customer segments based on traveling preferences and habits, and provides consistent customer information through multi-channel access, resulting in a superior customer experience and greater customer retention and satisfaction. Personalized marketing communications provide travel organizations with the ability to drive revenue by delivering the right message to right customer at the right time.

Key Benefits:

Proven Travel and Hospitality Success

British Airways, Air Canada, Lufthansa, Air New Zealand, Friend Communications, AAA Carolinas and ATA Airlines are among the many travel organizations that have deployed the RightNow solution to reduce support loads and drive increased revenue.






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