Customer record integration

With RightNow, customers' responses to your surveys are incorporated into their universal customer record. This gives everyone in your organization the ability to use those responses to deliver an optimized customer experience.

The availability of this survey data in the customer record opens up a wide range of possibilities, including:

• Improved targeting of marketing promotions, special offers, newsletters, and other proactive communications
• The creation and automated execution of reward/incentive programs for customers participating in key surveys
• Improved insight into customer preferences for salespeople and account managers
• Proactive "recovery" initiatives—such as prioritized customer service—for customers who express general or specific dissatisfaction