Audience and delivery management

To best understand the needs and preferences of specific market segments, it's important to be able to flexibly define and target survey recipient lists as required by the business. RightNow fulfills this requirement with a complete range of audience management capabilities, including:

• The ability define survey recipient lists based on any combination of attributes—including demographics, recent transactions, and/or SIC code
• The ability to mix-and-match recipients from existing lists in RightNow and/or third-party tools data sources

Conversely, RightNow also lets you use survey results to drive list segmentation for marketing campaigns—allowing you to act upon the results of your surveys in ways that directly impact the customer and your business.

Unlike conventional survey services, RightNow gives you complete control over the timing, execution, and completion of your surveys. You can stop surveys at any point, modify them, and then re-start the process from where you left off with the new content. You can even cancel them entirely at any time if you have to—so you remain in direct control of your customer experience at all times.