Segmentation and de-duplication

To get the most out of your email channel and avoid inundating your customers with irrelevant messages, you need to be able to target recipients with the utmost precision. You also need to avoid sending the same message to the same person more than once.

RightNow helps you achieve these goals by providing complete list segmentation and de-duplication capabilities that ensure the efficiency of your marketing operation—and keep you from annoying your valued customers.

RightNow's segmentation and de-duplication features include:

Logical data-field selection

Select the recipients for your mailings based on any combination of "and" and "or" conditions across all your data fields.

Flexible message customization

With RightNow, you can readily customize the content of your messages for various groups and sub-groups to improve results and enhance the customer experience.

Merge and purge

RightNow lets you identify duplicate recipients by email address or other data fields, allowing you to draw names from multiple databases without fear of duplication.

Segment-specific reporting

RightNow lets you track the results of your mailings by segment, so you can use those results to improve the performance of your next campaign.