Personalization and message optimization

To be successful, your email marketing messages have to be attractive, persuasive and highly relevant to each recipient. But how you can be sure your messages meet these criteria before you send them out?

RightNow's message personalization and optimization features address these core marketing challenges by empowering you to carefully craft your content for maximum impact. These features include:

Easy personalization

RightNow lets you personalize your email messages by putting your customers' names in the "salutation" field, as well as by using other data from the customer record—such as age, location, and purchase histories—to determine other variable message content.

Collaborative authoring and proofing

RightNow helps you ensure the accuracy and clarity of your messages by automating the routing and sign-off process across your marketing, product management and legal departments.

Controlled message testing

RightNow's patent-pending test cell functionality lets you test specific attributes of your message—including subject lines, graphics, and delivery times—on sample groups before you launch your full-scale mailing.