RightNow Marketing

First impressions count, and image is everything. Make sure yours is working for you. With RightNow marketing automation, your organization can send personalized and relevant multi-channel marketing messages—maximizing their effectiveness and reach. The most compelling campaigns are supported by effective targeting of key customer segments and the creation of worthwhile, meaningful messaging. RightNow allows for thorough and accurate insight into every customer and every interaction, so campaigns can be effectively designed to get relationships off on the right foot from the get-go to drive maximum ROI.

RightNow Marketing is award-winning marketing automation software that optimizes the effectiveness and cost-efficiency with which your company delivers marketing messages to customers and prospects. At the same time, RightNow Marketing ensures that those messages drive a quality customer experience.

With RightNow marketing automation you can:

• Design and test marketing messages with drag-and-drop ease
• Segment and personalize messages based on any customer attribute or set of attributes
• Distribute even the largest mailings on time and without any strain on your IT infrastructure
• Ensure your email communications are in compliance with anti-SPAM regulations
• Closely track results to drive continuous improvement in open and response rates
• Track leads through the sales process ensure conversion and accurately measure returns on every marketing dollar
• Minimize or eliminate dependency on IT staff and/or outside contractors

List management, deliverability, and SPAM

Both effective marketing and a great customer experience require careful control of the audience and the message. After all, if you send out too many messages to the wrong people, you'll waste resources, skew your performance numbers, and irritate your valued customers.

RightNow helps you avoid these problems with a comprehensive set of list management, deliverability, and anti-SPAM capabilities, including:

Opt-in/opt-out management

RightNow simplifies management of opt-in/opt-out lists so that you can more easily respect your customers' wishes and comply with regulatory requirements.

Frequency and timing controls

RightNow lets you set policies for how many times you can contact a customer in any given time period—as well as how much time you have to wait between each contact.

Anti-SPAM Regulatory Compliance and Best Practices

RightNow Marketing provides built-in CAN-SPAM compliance to help ensure that when you email your customers and prospects you are doing so in a manner that is inline with regulatory requirements. RightNow:

• Automatically tests email messages for the physical address in the content, a working unsubscribe mechanism, and the customer's opt-out preferences.
• Provides a mechanism to record the status of other CAN-SPAM compliance tasks that must be confirmed by the user prior to sending to a customer.

In addition, RightNow's Delivery Management Team provides you with the expertise and experience you need to rigorously maintain compliance with current and evolving anti-SPAM regulations.

Additional resources: Email Marketing | Multi-Stage Campaigns | List Management