List management and deliverability

Both effective marketing and a great customer experience require careful control of who gets what—and how often they get it. After all, if you send out too many messages to the wrong people, you'll waste resources, skew your performance numbers, and annoy your valued customers.

RightNow helps you avoid all of these problems with a comprehensive set of list management and deliverability capabilities, including:

Opt-in/opt-out management

RightNow simplifies management of opt-in/opt-out lists so that you can more easily respect your customers' wishes and comply with regulatory requirements.

Frequency and timing controls

RightNow lets you set policies for how many times you can contact a customer in any given time period—as well as how much time you have to wait between each contact.

Best practices support

RightNow's Delivery Management Team provides you with the expertise and experience you need to rigorously maintain compliance with current anti-SPAM regulations.