Lead Management

Chances are your company makes significant investments in lead generation. Are you fully capitalizing on those leads? And can you determine which leads are actually driving sales—and which ones aren't?

RightNow takes the mystery out of lead management and optimizes top-line returns on your marketing investments by enabling your sales organization to more effectively handle and track leads across their entire lifecycle.

RightNow's revenue-driving lead management capabilities include:

Accurate, up-to-date lead "snapshots"

With RightNow, your salespeople will know exactly where each lead has come from and exactly what interactions each lead has already had with your company. That way, they can take appropriate action with every one—and begin delivering a fully personalized and highly responsive customer experience from the very first contact.

Adaptable, automated lead workflow

RightNow makes sure every lead gets immediately routed to the right salesperson, so that potential customers can't fall through the cracks, and you can initiate your sales process right away. RightNow also empowers salespeople to apply appropriate workflow rules to every lead based on attributes such as company size and level of qualification. They can reject leads, further qualify them, re-define them as opportunities, or take other actions as required. And, because RightNow makes handling leads so easy, salespeople don't have to neglect their other essential selling and prospecting activities.

Rich, highly actionable lead analytics

Because RightNow tracks the origin of leads as they go through the entire sales process, you can gain unprecedented insight into the value of your marketing investments. Do some of your programs generate leads with high conversion rates, but low overall revenue? Do others result in lower conversion rates—but ultimate connect you with some of your truly big-ticket customers? RightNow answers these questions and more.