Response Tracking and Lead Routing

To fully maximize returns on your marketing investments—and clearly demonstrate to your customers that you value their responses—it's critical to capitalize on every lead you generate.

That's why RightNow's response tracking and lead routing capabilities help boost top-line business performance, even as they optimize the quality of your customer experience. These capabilities include:

Granular tracking of campaign results

RightNow gives you and your team complete visibility into all key performance metrics—from delivery and open rates to click-through and conversion.

Automatic rules-based lead routing

With RightNow, you can ensure that every lead gets to the right sales rep by implementing routing rules based on territory, product, or any other attribute.

Customer campaign history record

RightNow enables marketers, sales reps, and customer service staff to quickly view your customers' campaign histories—so they can appropriately address any of their questions or issues.