Intuitive survey design

The amount of work it takes to design and develop an effective survey is often an inhibiting factor that prevents many organizations from more aggressively finding out what their customers are thinking.

RightNow overcomes these obstacles with intuitive survey design tools that make it easy for businesspeople to define and design surveys of virtually any size or complexity.

RightNow’s survey design tools provide:

Graphical design tools

RightNow’s intuitive design tools let users create sophisticated surveys by dragging and dropping elements in place. Questions can include multiple choice, numerical scale, and unstructured text.

Branching logic

Surveys designed and executed using RightNow can incorporate branching logic to dynamically present customers with different questions in real-time based on their answers to previous questions.

Workflow rules

RightNow also makes it easy to define workflow after a survey is completed to immediately route feedback to all appropriate parties—and to ensure that it is acted upon quickly.

Best practices support

RightNow provides templates for customer advocacy management, customer satisfaction monitoring, and other best-practice processes to accelerate time-to-benefit.

Survey question library

RightNow lets you maintain a survey question library that you can use to help survey authors apply lessons from earlier feedback-gathering initiatives.

Collaboration management and proofing

RightNow lets you manage collaboration and approval tasks, so that you can get buy-in from all interested parties and ensure the quality of your surveys before they’re released. You can also execute a “dry release” of surveys internally to further ensure their quality and viability.