Frontline Action Applications: Applying technology where it's needed most

It's great to build a customer database and perform sophisticated analytics in the back office so that business decision-makers can make plans and devise strategies. But the battle for the hearts and minds of your customers is fought on the frontlines of your business - where every interaction is critical and knowledge has to be delivered in real time.

That's why RightNow delivers customer relationship management solutions that provide your frontline sales, service and marketing teams with knowledge at the point of action. These solutions offer the ease-of-use and focused functionality your frontline teams need to respond instantly to whatever situation confronts them—whether it's an unexpected opportunity to make that big deal or a customer coming to your self-service customer care website in the middle of the night with an emergency that won't wait until morning.

RightNow's frontline applications are tightly bonded with our knowledge foundation to ensure that every customer interaction supports a great customer experience. They're also designed to capture knowledge about the customer and feed it back into the incident management system - so that your company is always learning as much as it can about your customers at every touch point.

Of course, RightNow also provides the reporting and analytics you need to get the most out of all the raw information you pick up about your customers and their behaviors. And it seamlessly integrates with your back-end systems so that you fully leverage those systems to drive great experiences and optimize operational efficiencies.

But it's our highly adaptable, knowledge at the point of action—enabling frontline action applications that drive RightNow's unique value proposition. These web-based and customer relationship management software applications keep your customers happy and your frontline staff productive - so that you can build and maintain more profitable customer relationships and consistently out-service your competition.