Event-triggered campaigns

Marketing effectiveness—and a great customer experience—are often a matter of timing. That’s why you want to proactively communicate with your customers at just the right moment.

RightNow’s event-triggered campaign functionality enables you to achieve this goal by creating virtually any type of business rule you need to send perfectly timed personalized email messages. Using RightNow, you can drive email communications based on:

• Online interactions such as website visits, web form submissions, and online purchases
• Offline interactions such as trade show visits, in-store purchases, and sales calls
• Business thresholds such as account expirations, purchase dates, and promotion deadlines
• Customer-variable dates such as fiscal year-ends and birthdays
• Fixed dates such as holidays and filing deadlines