Email marketing
Email marketing offers tremendous potential in terms of low cost-per-lead and speed of execution. But many companies struggle to use email effectively because they lack the tools they need to make the most of the email channel.
RightNow fully addresses the email challenge by providing you with all the functionality you need to deliver effective messages to your target audience quickly, cost-efficiently, and without generating offensive spam.
RightNow’s industry-leading email capabilities include:
Complete, intuitive message design
RightNow makes it easy to design attractive, compelling emails that can include trackable hyperlinks, graphics, personalized content, and legally mandated opt-out mechanisms.
Fully scalable on-demand delivery
RightNow’s massive hosting facility ensures that you can deliver even your largest mailings on a timely basis.
Flexible definition of mailing tasks
With RightNow, you can send email to who you want, when you want—whether you need to send a one-time message in batch mode to recipients from multiple mailing list segments, trigger one-off messages to individual customers based on some business event, or deliver regularly scheduled newsletters to registered subscribers.
Permission and deliverability management
RightNow works closely with CAN-SPAM, top ISPs and other industry groups to stay on top of their ever-changing opt-in/opt-out requirements and email filtering mechanisms—so that your large-scale mailing get delivered and don’t result in negative consequences.
Fully leverage customer intelligence
RightNow lets you fully leverage the knowledge you’ve gained about your customers across every touch-point—so you can send emails to customers based on the products they own, the problems they’ve had, or the opinions they’ve voiced.
Complete performance reporting
With RightNow, you can keep an eye on how effective all your email campaigns are by tracking deliverability, open rates, and response rates—as well as seeing how many leads ultimately result in closed deals.
