Solutions for Consumer Electronics

Connecting with Shoppers and Customers - Web Based Customer Relationship Management

Six out of ten shoppers searching for consumer electronics or home products will go directly to a manufacturer's website to research all of their options before making a purchase, according to a Yahoo!/ChannelForce survey. And regardless of where they ultimately purchase the product, when questions arise, they're most likely to contact the manufacturer directly; as opposed to contacting the store where they bought the product.

Deliver a first-rate experience to these contacts—before and after the sale—to promote loyalty and effectively trump your competitors. Facilitate self-service customer care and communicate proactively with the details you know potential customers will need while researching products. After they become customers, keep them happy by answering all of their questions quickly and accurately when they ask for support, regardless of the channel they use. With RightNow customer relationship management solutions, you encourage repeat business by delivering this type of consistently exceptional customer experience to both prospects and customers.

Key Benefits of Ecommerce Customer Relationship Management

From pre-sales research to post-sales service, consumers should be able to rely on you for expert advice, useful information, and consistently high-quality service. With RightNow, you'll be able to:

• Develop stronger brand differentiation through superior consumer experience
• Increase shopper conversions
• Deliver relevant, consistent, cost-effective consumer interactions
• Gain insight into product feedback and development opportunities
• Proactively communicate with consumers on their terms
• Effectively compete in global markets

With RightNow's complete, flexible, multi-channel solution for Consumer Electronics, you can attract, retain, and expand customer relationships worldwide.

Proven Success: Customer Relationship Management Solutions from RightNow

Nikon gets the picture. Camera maker Nikon uses web-based customer relationship management from RightNow to provide service and support to customers in 50 countries and in 19 different languages. Nikon responds to inbound email inquiries in just five hours with our integrated customer relationship management system and consistently scores 95% or higher on customer satisfaction surveys!

Listen to an interview with Nikon's CRM manager.

iRobot sweeps up savings. The maker of Roomba Vacuuming Robots uses RightNow to send highly targeted email promotions that drive incremental revenue. The company also can answer 97% of all inbound inquiries from over half a million website visitors automatically with dynamic online self-service customer care!

Leading consumer electronics manufacturers rely on RightNow solutions: Audiovox Corporation, Black and Decker Corporation, Briggs & Stratton, Canon Canada, Logitech, Pioneer GB Limited, Ricoh, Thule Car Rack Systems, Toshiba and more.

Additional resources:
Consumer Electronics Solution Data Sheet
Consumer Electronics Industry Overview