Multi-Stage, Multi-Channel Campaign Management

The process by which you convert a name on a list into a qualified sales lead can be quite complex—involving multiple “touches” across electronic and traditional channels. Planning and executing that process can therefore become pretty resource-intensive. And it can be easy to let potentially lucrative prospects fall through the cracks.

RightNow’s multi-stage, multi-channel campaign management capabilities enable you to fully optimize the design, execution, and overall resource-efficiency of these critical marketing processes—so you can generate more new business for less cost than ever before.

RightNow’s complete campaign management solution includes:

Multi-stage campaign design

RightNow’s Customer Experience Designer lets you clearly define each step of the process—including initial offers, response acknowledgements, registrations, reminders, surveys, and follow-up messages—from the customer’s point-of-view, so you can deliver the right message at the right time, every time.

Multi-channel integration

RightNow lets you freely use multiple communication channels across the campaign lifecycle so customers and prospects can interact with you via email, the web, phone, regular mail, and/or in person—depending on their preference and/or whichever channel is most appropriate for any given stage of any given campaign.

Intuitive design tools

RightNow makes it easy to design even the most complex campaigns with graphical design tools that let you set up touch-points, workflows, decision trees and other elements with drag-and-drop ease.

Campaign templates

Use RightNow’s packaged campaign templates or create your own to implement proven best practices and further accelerate campaign execution.

Automated execution

As soon as you lay out your campaign, RightNow is ready to execute it automatically —and to track the results of that execution—allowing you to quickly transform your ideas into action.

Full visibility and reporting

RightNow’s campaign console gives you and your team real-time visibility into campaign execution and results, so you can track deliverability, open rates, response rates, and conversion rates—and act on that information as appropriate.