Analytics and dashboards

To continuously improve the effectiveness of your marketing efforts—and to continuously improve the quality of your customer experience—you need to keep learning what works and what doesn’t.

RightNow web-based customer relationship management system uniquely enables this ongoing learning with reporting capabilities that help you discover the root causes of your successes and failures, while also allowing you to measure trends in overall performance. These reporting capabilities The reporting capabilities of this web-based CRM software include:

• Personalized homepages that provide a consolidated view of current and historical marketing activity
• Marketing dashboards that provide intuitive, graphical representation of key performance indicators
• More than 500 pre-built reports and report templates, including ROI-by-campaign
• Drag-and-drop creation of customized reports