Harte-Hanks

Harte-Hanks Direct Marketing programs and services improve the return on their clients' marketing investments with a range of services organized around five solution points:

• Construct and update the database
• Access the data
• Analyze the data
• Apply the knowledge
• Execute the programs

The Benefits Of The Harte-Hanks Outsourced Contact Center Services Solutions

With experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring outsourced contact center services solutions for each of the vertical markets it serves.

• Multi-channel marketing programs: direct mailing, telemarketing, online, and mobile marketing
• Customer data management for a single, comprehensive customer view
• Global database marketing solutions
• Effective customer segmentation strategies
• Powerful customer loyalty programs
• A robust global channel management practice
• Online and offline marketing channel integration
• Creative direct marketing strategies
• Measurable return on investment (ROI) of integrated direct marketing campaigns

These outsourced contact center services solutions are integrated with RightNow CX solutions and services for a full turnkey and outsourced solution.