Description
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international B2C and B2B marketers.
Harte-Hanks Direct Marketing programs and services improve the return on their clients' marketing investments with a range of services organized around five solution points: construct and update the database; access the data; analyze the data; apply the knowledge; and execute the programs. With experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves.
These marketing services and solutions include:
- Multi-channel marketing programs: direct mailing, telemarketing, online, and mobile marketing
- Customer data management for a single, comprehensive customer view
- Global database marketing solutions
- Effective customer segmentation strategies
- Powerful customer loyalty programs
- A robust global channel management practice
- Online and offline marketing channel integration
- Creative direct marketing strategies
- Measurable return on investment (ROI) of integrated direct marketing campaigns
These solutions can be complemented with RightNow solutions and services.
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