Enterprise Marketing Automation

Enterprise Marketing Automation Shaping Your Business

Whether your organization is looking for better ways to reach larger audiences or more effective back-end reporting tools, RightNow offers an enterprise marketing automation solution for every need.

• Multi-Stage, Multi-Channel Campaign Management - For marketing campaigns that encompass the web, email, telephone, and more, this enterprise marketing automation solution allows for complete assimilation and management of each channel.
• Email Marketing - In terms of cost-per-lead, email marketing can offer tremendous return on investment. Of course, you need to know how to craft appealing messages and designs, while avoiding the spam trap. RightNow can help you do just that.
• Segmentation and De-Duping - If you want quick ways to lose a prospect, send them a message that has nothing to do with them or send them that same message over and over. Combine the two and you really have no chance. Segmentation and De-Duping software from RightNow helps you make sure you are delivering the right message to the right person, and only once.
• Personalization and Message Optimization - When you reach out to a customer by name, you will get better results. Nobody likes to be a number. This enterprise marketing automation solution lets you deliver individualized attention.
• Event-Triggered Campaigns - Some components of a marketing campaign rely on timing to be most effective. Whether based around holidays or certain customer interactions, RightNow can help you define “trigger” parameters that automatically launch specific campaign components when certain criteria has been met.
• Response and Lead Routing - Quite simply, every lead you misplace or overlook is like leaving money on the table. With every lead having the potential to be a sale, you need to make sure the right salesperson is responding quickly.
• Analytics and Dashboards - Have you ever seen a marketing campaign that works exactly as it is drawn up? Neither have we. When you are dealing with humans, unpredictable variables always creep up. With effective analytics and dashboard tools, you can see what's working and what's not at a glance and tweak your campaigns for maximum effectiveness.
• List Management and Deliverability - By having list management tools in your enterprise marketing automation solution, you can quickly eliminate prospects who have voluntarily opted out, and place more resources on those who opt in. This allows you to quickly gain a better picture of easier-to-convert leads.

Enterprise Marketing Automation From RightNow

RightNow strives to create an enterprise marketing automation solution that meets your organization's every marketing need. For more in-depth information regarding all of our enterprise marketing automation offerings, please visit our enterprise marketing automation page. And if you are a growing enterprise looking to implement new marketing campaign solutions, we invite you to read the free white paper in our Content Library.

For more about our enterprise marketing automation solutions, as well as other essential marketing options from RightNow, please contact us today.