RightNow CX
Marketing
Customers have gotten pretty sophisticated. Nowhere is this more evident than in their resistance to reading emails that aren’t personally meaningful. RightNow’s Marketing automation solution drives personal, on-target proactive email communication because it’s tightly integrated with RightNow’s Knowledge Management foundation that has tracked and learned from every interaction that customer has had with your company. Email is still a critical communications channel—with RightNow’s Marketing automation solution, you keep it as a relevant marketing tool.
Marketing
Works with these RightNow applications:
RightNow Web Experience
RightNow Contact Center Experience
RightNow Social Experience
RightNow EngageWhat Is The Marketing Application?
Knowledge-based email communication will get noticed because it’s personal. RightNow’s Marketing automation solution features powerful campaign management tools to facilitate mass, but personal, email campaigns cost effectively. Deliverability optimization tools help your emails rise above the clamor and get delivered—and read.
As part of the RightNow Engage toolset, RightNow’s Marketing automation solution helps you create proactive, relevant email communication based on a full knowledge of the customer’s history with your company. Customer marketing activity is also automatically added to the customer’s record within RightNow Contact Center Experience, giving your agents a complete customer view for the next interaction.
Features
Campaign management creates personalized emails across market segments, easily track and measure results
Benefits
- Be timely, proactive and relevant with your email communication
- Continue to use this highly cost-effective communications channel effectively
- Execute large volume, personalized campaigns with no IT overhead
- Send the right messages to the right people at the right time
- Be on target with knowledge-based communication
- On-demand solution for rapid and flexible deployment
Related Information
Scan the items below for the information you want next. You can place any of these items in your Briefcase, or click the link to read it immediately.
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White Paper: Best Practices in Email Marketing
Learn the keys to email deliverability, response solicitation, ISPs, address acquisition, and more.
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Article: RightNow CX Applications
RightNow's full suite of hosted CX software applications further enhance the RightNow CX products.
Greg Gianforte