Marketing Benefits
Over-Deliver On Customer Expectations
Business Challenges
- Customers are ignoring irrelevant messages
- Internal teams struggle with repetitive, manual processes
- Complete view of customer activities and preferences is impossible to see
- Marketing KPIs such as open rate, click through rate and response rates are dropping
Features
- Event triggered communication
- Advanced segmentation and list management
- Message testing and optimization
- Automate and streamline campaigns
- Response tracking and analytics
Benefits
- On demand solution for rapid and flexible deployment
- Execute large volume, personalized campaigns with no IT overhead
- Maximize campaign relevancy act with highly personalized and segmented content
- Keep your customers loyal by tightly managing touches with recency and frequency settings
- Drag and drop graphical interface makes design easy for business users
Resources
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Marketing With Nikon
Nikon uses RightNow Marketing to target customers with relevant email campaigns.
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