Jump to content

RightNow CX

Marketing

Customers have gotten pretty sophisticated. Nowhere is this more evident than in their resistance to reading emails that aren’t personally meaningful. RightNow’s Marketing automation solution drives personal, on-target proactive email communication because it’s tightly integrated with RightNow’s Knowledge Management  foundation that has tracked and learned from every interaction that customer has had with your company. Email is still a critical communications channel—with RightNow’s Marketing automation solution, you keep it as a relevant marketing tool.

What Is The Marketing Application?

Knowledge-based email communication will get noticed because it’s personal. RightNow’s Marketing automation solution features powerful campaign management tools to facilitate mass, but personal, email campaigns cost effectively. Deliverability optimization tools help your emails rise above the clamor and get delivered—and read.

As part of the RightNow Engage toolset, RightNow’s Marketing automation solution helps you create proactive, relevant email communication based on a full knowledge of the customer’s history with your company. Customer marketing activity is also automatically added to the customer’s record within RightNow Contact Center Experience, giving your agents a complete customer view for the next interaction.

Features

  • Campaign management creates personalized emails across market segments, easily track and measure results
  • Delivery optimization ensures compliance with SPAM regulation to ensure your emails get read
  • Track Responses: Evaluate results and fine tune efforts to ensure the best delivery, open and response rates
  • Knowledge Foundation supports on-target, proactive email communications across the RightNow Web Experience, RightNow Social Experience, and RightNow Contact Center Experience

Benefits

  • Be timely, proactive and relevant with your email communication
  • Continue to use this highly cost-effective communications channel effectively
  • Execute large volume, personalized campaigns with no IT overhead
  • Send the right messages to the right people at the right time
  • Be on target with knowledge-based communication
  • On-demand solution for rapid and flexible deployment

  • RightNow CX
  • Clients & Awards
  • CX Platform
  • Services
  • Company
  • Customer Experience Blog

    1. Word of Mouth

      Posted 2009-11-09 Read Blog
      Greg GianforteGreg Gianforte,
      CEO and Founder
      RightNow
  • Most Asked Questions

  • Content Library