
Never before have so many people been able to voice their opinions, share their feelings, and have them heard by an unlimited audience. Consumers are spending an increasing amount of time participating in the social cloud and using popular networking sites such as Twitter, YouTube and Facebook to gather information and express their opinions about your products and services, making social web a vital channel of your customer’s experience.
RightNow’s Social Cloud Monitoring tools empower your organization to be part of consumer conversations happening in the social cloud with the ability to proactively monitor conversations about your products and brand, follow relevant discussions, and determine actionable next steps such as proactive outreach or creation of a service case based on information gathered. While our Social Cloud Monitoring tools empower your organization to be part of consumer conversations, Cloud Links helps you engage your customers in the social networking world. With Cloud Links you can include links to social network sites like Twitter, Facebook, LinkedIn, YouTube and Flickr in personalized surveys and outbound mailings created using RightNow Marketing and Feedback to spread the word about your organization and gain visibility to consumers that use these links.
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