RightNow CRM Suite
Campaign Management
A successful marketing campaign can expand your access to new markets, improve awareness, and strengthen your positioning and brand relevance. As part of RightNow Marketing™, our marketing automation solution, the campaign management module helps easily design powerful, multi-stage, multi-channel marketing campaigns that get results. Design and measure promotions using easy-to-use templates and best practices. Track your campaign across channels and through its lifecycle with powerful tools for reporting, opportunity management, and analysis. Our email marketing campaign software helps you reach prospects with just the right message at just the right time. All while driving down your cost per qualified lead.
Campaign Management
Works with this RightNow application:
- RightNow Marketing
What Is The Campaign Management Module?
With the Campaign Management’s enterprise marketing automation tools, you can easily design powerful multi-channel marketing campaigns. Initial offers, response acknowledgements, registrations, reminders, surveys, and follow-up messages, help you deliver the right message to the right customers at the right time.
It’s easy to manage the entire campaign lifecycle with the campaign management module. Use simple graphical design tools to set up touchpoints, decision trees, and other elements with drag-and-drop ease. Use packaged campaign templates or design your own. Easily execute campaigns and track results your whole team can share. Use the campaign console for real-time visibility into current campaign results so you can track metrics like deliverability, response rates, conversion, and cost per lead. It’s easy to set up sales lead management rules to escalate “hot prospects” so your sales team gets qualified leads immediately.
Greg Gianforte