TomTom Migrates to On Demand RightNow CRM System, Preparing Business for Next Growth Phase
Maidenhead, United Kingdom, March 13, 2008
RightNow® Technologies(NASDAQ: RNOW), today announced it has successfully migrated TomTom's on premise customer relationship management (CRM) operation to its London-based data centre, where it will host the system. This change marks the first time TomTom has adopted the Software-as-a-Service (SaaS) model for any of its mission critical systems and is part of the business's preparation for future growth.
To date, TomTom has witnessed phenomenal customer growth as satellite navigation solutions become increasingly popular. Hand-in-hand with this rapid customer acquisition has been a rise in customer enquiries. Currently, more than 500 TomTom service agents use RightNow, in nine different languages.
Projecting future customer acquisition and exponential enquiry growth, the decision by TomTom to migrate to RightNow's on demand system is in part to future-proof its business by taking full advantage of RightNow's multi-tenant hosting architecture and the economies of scale it offers. The aim is to negate any unnecessary infrastructure costs and gain tighter total cost of ownership control. Any internal resources previously allocated to running the on-premise implementation will be reassigned to other essential projects.
"Changing our RightNow deployment from on premise to hosted will enable us to take better advantage of the company's expertise and allows us to focus on our core business," said Roy van Keulen, Vice President of Customer Support at TomTom. "We like to ensure that our customers have a superb customer experience whilst we are still growing so the ability to empower all our agents around the globe with consistent knowledge is important."
Almost all of RightNow's new customers choose to have their deployments delivered as a service. This service model can provide an array of benefits not associated with traditional, on premise deployments, such as; lower total cost of ownership, better business insights, stronger client / vendor relations as well as quicker time to benefit for those opting to host from the outset.
About TomTom
TomTom NV is the world's largest navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom's navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom's products are sold through a network of leading retailers in 32 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to http://www.tomtom.com
About RightNow Technologies
RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organisations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit http://www.rightnowtech.co.uk/.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
Greg Gianforte