RightNow – On Demand CX Software

In my previous blog I wrote that online communities have hard ROI associated with them and are logical first steps in any social strategy. I’d like to expand on this and explain the six types of online communities I think will deliver the most significant return on investment for consumer-oriented organizations.
1.  Customer support communities
Most organizations [...]

In my last blog on social networking and success, I mentioned that this groundswell of consumer empowerment is creating an opportunity for organizations savvy enough to benefit from it.  This entry provides a common sense, two-pronged approach to embrace the phenomenon and take advantage of the opportunity.
Step 1: Monitor conversations occurring on the social web.
I [...]

In January, I wrote a blog about change creating opportunity, because I believe that massive change creates massive opportunity. Over the past few years I’ve met individually with hundreds of executives tasked with delivering great customer experiences in over 300 firms. One thing has become apparent: there is huge change underfoot, it is [...]

We are entering an era where collaboration with customers is at the center of everything we do, and the social web has accelerated this shift in customer expectations and engagement. Here are my five tips on how to tap into the social web:
1. Google is King
Your brand needs to be #1 on the searches that matter. [...]

Today, the U.S. military in Afghanistan is using Twitter to help counter Taliban propaganda, the city of San Francisco uses Twitter to allow citizens to report non-emergency issues such as pot-holes and the Centers for Disease Control and Response uses Twitter to help prepare for and respond to public health emergencies. As Twitter adds [...]