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Customer Experience Blog

Social CRM and the C Suite

Posted on July 28th, 2009 by
Jason Mittelstaedt

We are entering an era where collaboration with customers is at the center of everything we do, and the social web has accelerated this shift in customer expectations and engagement. Here are my five tips on how to tap into the social web:
1. Google is King
Your brand needs to be #1 on the searches that matter. [...]


The Business Case for Web Chat

Posted on March 23rd, 2009 by
Greg Gianforte

We have previously talked publically about the uptick we are seeing in companies implementing web chat as a new customer communication channel to complement traditional phone calls and email. Even organizations like Medicare now offer web chat as an alternative customer communication channel.


Consumers want choice in how they contact a company and many firms have implemented alternative support channels like IVR, chat, email and web self-service. Yet few have truly integrated these channels so that consumers can freely switch from one channel to another without loss of context.

  • Jason MittelstaedtJason Mittelstaedt,
    Chief Marketing Officer
    RightNow Technologies

    With RightNow since 2000, Jason leads the global marketing team. He played a key role in transforming RightNow from a niche eService player into a publicly held company recognized as the industry’s leading provider of complete SaaS CRM solutions.

  • Greg GianforteGreg Gianforte,
    CEO and Founder
    RightNow

    A serial entrepreneur, Greg founded RightNow in 1997 and took the company public in 2004 with one of that year’s most successful initial public offerings. Greg has grown RightNow to more than 700 employees worldwide and more than $100 million in revenue.

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