RightNow delvers on demand CX software and services that create the best possible experience for your customers – through email, chat, web self-service, phone and more.
We are entering an era where collaboration with customers is at the center of everything we do, and the social web has accelerated this shift in customer expectations and engagement. Here are my five tips on how to tap into the social web:
1. Google is King
Your brand needs to be #1 on the searches that matter. [...]
We have previously talked publically about the uptick we are seeing in companies implementing web chat as a new customer communication channel to complement traditional phone calls and email. Even organizations like Medicare now offer web chat as an alternative customer communication channel.
Consumers want choice in how they contact a company and many firms have implemented alternative support channels like IVR, chat, email and web self-service. Yet few have truly integrated these channels so that consumers can freely switch from one channel to another without loss of context.