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Customer Experience Blog

Word of Mouth

Posted on November 9th, 2009 by
Greg Gianforte

Customer word of mouth (WOM) can build up or tear down your company. And today, with each consumer empowered with social networking loudspeakers to broadcast their voice, the reach of every consumer has been magnified. What consumers are saying about you has never been more important.
But, only two types of consumers take the [...]


Social CRM and the C Suite

Posted on July 28th, 2009 by
Jason Mittelstaedt

We are entering an era where collaboration with customers is at the center of everything we do, and the social web has accelerated this shift in customer expectations and engagement. Here are my five tips on how to tap into the social web:
1. Google is King
Your brand needs to be #1 on the searches that matter. [...]


The Future of Consumer Care

Posted on June 23rd, 2009 by
Greg Gianforte

What will consumer care look like in 5 years? Here is what I think:
· The Need for Speed – Instant messaging, texting and twitter have all contributed to make consumers expect immediate responses to their questions. Consequently companies need strategies to address these rising expectations without driving up costs. The pace [...]


Customer Delight

Posted on June 3rd, 2009 by
Danamichele Brennen

At anytime, but especially during these current economic times, saving time, money and skilled employees is of paramount concern! In the area of Customer Service, saving all three is critical. Arguably, one of a company’s most valued assets is their customer service – whether first-, second- or third-tier, and making sure vendors, franchisees, [...]


The Voice of the Customer

Posted on February 13th, 2009 by
Greg Gianforte

The best way to ensure that customer feedback is actionable is to automate the process of soliciting, collecting and reporting on customer input throughout the business. In today’s world, this is a tall task for most organizations.

  • Greg GianforteGreg Gianforte,
    CEO and Founder
    RightNow

    A serial entrepreneur, Greg founded RightNow in 1997 and took the company public in 2004 with one of that year’s most successful initial public offerings. Greg has grown RightNow to more than 700 employees worldwide and more than $100 million in revenue.

  • Jason MittelstaedtJason Mittelstaedt,
    Chief Marketing Officer
    RightNow Technologies

    With RightNow since 2000, Jason leads the global marketing team. He played a key role in transforming RightNow from a niche eService player into a publicly held company recognized as the industry’s leading provider of complete SaaS CRM solutions.

  • Danamichele BrennenDanamichele Brennen,
    Guest Blogger
    Jackson Hewitt

    Danamichele is the Chief Technology Officer for Jackson Hewitt Tax Service, one of the nation’s largest tax preparation companies. She is responsible for overseeing all technology, technology strategic development and customer support.

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