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Archive for Greg Gianforte
Customer word of mouth (WOM) can build up or tear down your company. And today, with each consumer empowered with social networking loudspeakers to broadcast their voice, the reach of every consumer has been magnified. What consumers are saying about you has never been more important.
But, only two types of consumers take the [...]
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Keynote Video
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In my previous blog I wrote that online communities have hard ROI associated with them and are logical first steps in any social strategy. I’d like to expand on this and explain the six types of online communities I think will deliver the most significant return on investment for consumer-oriented organizations.
1. Customer support communities
Most organizations [...]
In my last blog on social networking and success, I mentioned that this groundswell of consumer empowerment is creating an opportunity for organizations savvy enough to benefit from it. This entry provides a common sense, two-pronged approach to embrace the phenomenon and take advantage of the opportunity.
Step 1: Monitor conversations occurring on the social web.
I [...]
Greg Gianforte,
CEO and Founder
RightNowA serial entrepreneur, Greg founded RightNow in 1997 and took the company public in 2004 with one of that year’s most successful initial public offerings. Greg has grown RightNow to more than 700 employees worldwide and more than $100 million in revenue.