Customer Relationship Management
We understand that superior customer relationship management (CRM) is as much art as science. Traditional CRM software is built primarily with the business's needs in mind, leaving the customer to deal with isolated departments that suffer from a dearth of shared information. The customer experience is disconnected, and it's often up to the customer to fill in the blanks for the agent. RightNow takes a different approach. By focusing on the customer experience, our holistic CRM solutions allow for seamless information sharing across the enterprise. No matter what department the customer is communicating with, no matter what channel they're using (email, phone, live chat, etc.), the agent has on his or her desktop access to every interaction that customer has had with the organization. There are no information gaps, no instances during which the customer feels as though they have to start from scratch.
Superior CRM software leads to superior customer experiences, which means customers keep coming back. And everybody knows customer retention is less costly than customer acquisition.
Visit our CRM Suite Overview to learn how RightNow's hosted CRM software can help you retain customers and increase ROI, or contact us today to see how we can build a custom solution to suit your needs. For more information about RightNow CRM, read the following Related Information articles.
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Customer Experience Blog
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Summit 09 Europe
Posted 2009-11-05 Read Blog
Jason Mittelstaedt,
Chief Marketing Officer
RightNow Technologies
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